Estelle Gonzales

Full Stack Content & Conversational AI Designer with a deep expertise in shaping best-in class product experiences and narratives across multiple platforms and mobile apps. 

More than 10 years of experience in CONTENT STRATEGY & DESIGN, CONVERSATIONAL AI DESIGN, and UX WRITING. Worked in cross-functional technology-driven organizations collaborating with UX designers, engineering, data analysts, and business partners, to optimize the architecture, design, and application of content. 

Highly skilled at humanizing user experiences by applying empathy, logic, and machine learning. At taking the complex and making it simple while supporting business objectives. And implementing product development requirements to enable personalization, scalability, find-ability and multichannel distribution

Able to define product vision through  journey mapping, content modeling, while developing content data frameworks and information architecture, supported by complex application documentation for sets or product suites, and copy decks. Able to ensure inclusion of accessibility best practices, streamlining pathways and optimizing engagement touch points.