Northwestern University (2004), Certificate Marketing and Management

Lake Forest College (2002), BA Political Science & Latin American Studies

Senior Content Designer and UX Writer, Enterprise  UX Team Home Depot Nov 2022 - Current)

Responsible for developing a deep understanding of The Home Depot eCommerce experience aligned to its core brand voice and tone that is data driven showing how customers are spoken to, with a focus on customer-centered design solutions across all communication touchpoints. Principal advocate for UX content vision, content consistency and e-Commerce product design solutioning for User Interface (UI) and Customer Experiences (CX).

Other responsibilities include:

• Meet with product teams to develop content frameworks, voice and tone requirements, product narratives, and other deliverables that help gain cross-functional alignment of UI and UX writing and content strategy.
• Create content in collaboration with product & design systems throughout the entire product development cycle from tee-shirt sizing projects to journey mapping to ideation to development. Specifically, instructional text, microcopy content for pop-up modals, info tips, error message, and CTAs.
• Collaborate with design on page layout, interactions, and visual tone, ensuring a consistent end-to-end experience for all platforms, inclusive of homedepot.com, expo.com, homedepot.ca.com.

Senior Content Designer and UX Writer, Digital Experience Team (Charles Schwab, Nov 2021 - Nov 2022)

As primary content designer and writer, my job involved helping the Company bring new products, services and features to life for their users. This involved designing and optimizing the interface of digital platforms, including StreetSmart Edge, Mobile Investing, and ESG ETF. I collaborated with product leads to analyze user flows, create customer journey maps and content style guides for all Digital Trading Experiences. In addition to helping users navigate native digital products, we also worked on pop-up modals, prototypes and push notifications. Through the user-centered approach we were able to better understand our target market, specific content needs, and ultimately drive customer engagement by (XX).

UX Content Creation, Project Lead (Google, Aug 2020 - Nov 2021)

During my time with Google, I was responsible for the development and optimization of UI and UX for Google Maps and Google for Education. While leading cross-functional content taxonomy groups, I also integrated feedback from a variety of stakeholders to ensure alignment, impact and effectiveness of our product and strategy. Through operationalizing content guidelines and intake processes I was able to improve team efficiency by (XX).

need to incorporate: (i) Partnered with CMS engineering team to gather product feedback, design experiments for feature testing, and design processes to utilize new product features. (ii) created a cohesive, feature-rich product which resulted in (XX) for the platforms.

UX Writer, Digital Content Team Lead (Humana Inc., Aug 2018 - July 2020)

As the Lead UX Writer for Humana’s Employer Market Division, I effectively built brand stories at scale which were digitally optimized, efficiently delivered, and useful to both online and mobile audiences. My integrated content strategy encompassed channel selection and product focus, editorial governance and user testing which aligned with the team’s KPIs. To increase user engagement I implemented a customized content approach delivering ‘walled-garden’ user environments through location tracking and usage behavior data. To further drive product value proposition, I initiated the development of voice and tone guides and ensured content strategy alignment across all platform interfaces. The data and research-driven content solutions resulted in viable product concepts which enhanced user-centered problem solving capabilities and demand generation. This work contributed to a (XX) increase in (customer?) conversion rate for both web and mobile app.

potentially incorporate: I identified and created optimal content experiences based on visual style, interface, and interaction flow of applications while producing documentation for app end users, and admin users.

Senior Digital Content Strategist, Center of Excellence Global Team Lead (W.W. Grainger Inc., Dec 2013 - July 2018)

On a global scale I led the Company’s Digital Center of Excellence team on content initiatives providing strategy, thought leadership, project management and best practices. I was responsible for collaborating with marketing teams, product managers, and key business stakeholders to provide usable and engaging content which measurably enhanced the Grainger brand and online user experience. Responsibilities included: building and managing content roadmaps and lifecycles from conception to development to implementation for all of Grainger’s digital assets; defining and implementing standards, processes & guidelines around content frameworks, content creation, distribution, governance and repurposing; establishing content style guides and pattern library to ensure uniformed omni-channel content experience consistent in terms of style, quality and tone. (could reframe these as accomplishments with metrics vs. simply responsibilities)

potentially incorporate:

Managing the ecosystem of digital assets leveraging content management systems, digital asset management and workflow tools, including JIRA and AEM.

Lead efforts to continuously improve digital content, utilizing analytics, user feedback and optimization testing.

Identify, assess and mitigate digital content risk to enterprise while ensuring content is legally vetted before implementation.

Collaborate with market research and technology teams to measure content effectiveness and assess competitive position (XX).

Support company goals and key initiatives by tying content strategy to company’s KPIs (XX).