Research needs, identify problem & establish scope of solution to create, improve and optimize UX.

Created guided user experiences, to incentivize members to use these guides to empower self service.

Tasked with explaining why a content usability research plan matters and how to prepare to create such a plan to new members of our broader UX team.

Solving Citizens’ “Going Paperless” challenge with the help of Content Design and A/B testing iteration.

Identified & prioritized content design optimization opportunities of current tools & experiences within Upwise app.