Seamless UX on mobile apps require clear & consistent content patterns, logical information architecture, and data-driven iteration.  

Created a UX visualization document showcasing steps  user needs to optimize engagement with new app feature.

Provided strategies to boost MetLife’s Upwise app stickiness, by creating paths to engaging digital experiences and revealing the keys to achieving it.

Mastering microcopy is the key to creating a great user experience for an app and thereby drive engagement. At Schwab as Content Designer/UX Writer I am often tasked with summing up complex topics in just a few words known as ‘microcopy’.